From blank page to inbox: Tips for creating an effective email cadence.
Picture this: you're sipping on your favourite drink, scrolling through your inbox, and suddenly, there it is - the perfect email. The subject line catches your eye, the content is relevant and timely, and the call-to-action is so irresistible that you can't help but click through. This my friends, is the power of a well-executed email cadence. So, what exactly is email cadence? It's the art of timing and frequency when it comes to sending emails to your customers or clients. Think of it like a dance, but instead of waltzing with a partner, you're waltzing with your subscribers. And just like any dance, you need to get the timing right. But why is email cadence so important? Well, think about it - if you bombard your audience with emails every day, they'll likely hit that dreaded unsubscribe button faster than you can say "inbox zero." On the other hand, if you hardly ever show up in their inbox, you'll miss out on valuable opportunities to connec...